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5 New Norms - Selling Your Sanibel Home

Susan McCallion

Hi! I’m Susan McCallion, Sanibel resident, former non-profit executive, mother of four, and Broker and Principal of McCallion & McCallion Realty...

Hi! I’m Susan McCallion, Sanibel resident, former non-profit executive, mother of four, and Broker and Principal of McCallion & McCallion Realty...

Mar 1 3 minutes read

The real estate market has changed dramatically over the past year or two. We've learned to adapt to market conditions and thought we should share some of the new norms that you can expect when listing your home for sale. 

1. Strategize on Pricing 

The value of your home has most certainly increased over the past year but by how much? What price should you list your home for sale? How will you handle a multiple offer situation or a situation where there are no offers? These are all questions you should discuss with your listing agent before selecting the best pricing strategy that suits your needs.

2. Avoid Over-Upgrading

You've seen our "before and after" photos of homes with major renovations. But in today's market, where there's little to no inventory, you might be able to get away with just a fresh coat of paint. Seriously, buyers are more open to purchasing a home that needs a few updates. In fact, some see this as a benefit that they are able to select the renovations they desire. 

NOTE:

Here is a separate video on staging you can watch later.

3. Say YES to Open Houses

I encourage those listing their home in today's market, to consider an open house the day or two after your home hits the market. It will actually make your life easier than coordinating multiple different showings throughout the day. Plus, open houses create "buzz" around your newly listed home and increase your exposure. 

4. Negotiate with a Pro

I've had over a decade of experience in negotiating contracts and even I come across new challenges from time to time. Imagine what it's like to take on all of this responsibility on your own PLUS manage an already emotional process of selling your island home? Now more than ever, it's important to hire a listing agent you can trust with one of your biggest investments. 

5. One Foot Out the Door

It might sound overzealous, but my clients have appreciated the "heads up" I gave them when listing their home for sale. Homes are selling quickly, oftentimes more quickly than you expected. That's why it's important to have a plan in place for how, when, and where you will move next. Don't worry, we're here to help you navigate this process as well. 


5 New Norms Video

Click the play button above to watch the full video.

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