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What is Virtual Staging and Does It Work?

Susan McCallion

Hi! I’m Susan McCallion, Sanibel resident, former non-profit executive, mother of four, and Broker and Principal of McCallion & McCallion Realty...

Hi! I’m Susan McCallion, Sanibel resident, former non-profit executive, mother of four, and Broker and Principal of McCallion & McCallion Realty...

Mar 18 4 minutes read

Since Hurricane Ian damaged many homes in Southwest Florida, virtual staging has been a game changer for our market. After the hurricane, we saw an influx of "gutted" or unfinished real estate listings hit the market. It's something we hadn't experienced much of prior to the storm. Since then, we've become BIG FANS of virtual staging and virtual renovation tools! These tools have the power to transform an empty home into a scene in which potential buyers can visualize the space in real life. 

What is Virtual Staging?

Ever use an app where you can furnish and decorate your home at the click of a button? That's virtual staging. Using digital tools, designers can add stylish furniture, decor, and even artwork to photos of your unfurnished rooms. This process transforms empty spaces into eye-catching scenes that invite potential buyers to imagine themselves living in your home. Unlike traditional staging, virtual staging eliminates the need for physical furniture, so you’ll save time, effort, and money.

What are Virtual Renovations?

Virtual renovations are even more mind-blowing. This technology can take a home with no flooring and no wall, and produce a result similar to the virtually staged photos complete with furniture and decor. Of course, this costs more than just the virtual staging alone. But, it's seriously impressive, and a great tool for homes that have been gutted to the studs, or even homes that could use help visualizing a reconfiguration. 

The Real Impact of Virtual Adjustments

Now, you might be wondering, "is it worth it?" Absolutely. With most homebuyers starting their search online, your listing's first impression is everything. Virtual staging not only makes your home more visually appealing but also significantly increases its online engagement. Recent studies have proven that virtually adjusted homes sell quicker and closer to asking price in most markets throughout the U.S. 

Here’s why virtual staging is a hit:

  • Attractiveness: It showcases your home’s potential, making it easier for buyers to envision themselves in the space.

  • Cost-Effective: Virtual staging is much cheaper than traditional staging, so you get a great return on investment.

  • Versatility: You can tailor the style and decor to match your locale and enhance your home's appeal.

Making the Most of Virtual Staging

To truly benefit from virtual staging, keep these best practices in mind:

Aim for Realism: The staging should look as real as possible to avoid turning off potential buyers.

Honesty is the Best Policy: Use virtual staging to highlight your home’s strengths without hiding any flaws that buyers should be aware of.

Less is More: A cluttered space can be overwhelming. Opt for a clean, inviting design that makes buyers feel at home.

Virtual staging is an innovative, cost-effective way to showcase your listing and attract more potential buyers. It is your secret weapon in unique market situations like when properties are damaged. It can also be used as a differentiator in really competitive real estate market conditions as well. If you're preparing to sell your home, but waiting on renovations, consider how virtual staging could help you meet your goals sooner. 

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